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Item specifics
- Condition
- ISBN-13
- 9780367249021
- Book Title
- Media, Telecommunications and Business Strategy
- ISBN
- 9780367249021
- Publication Year
- 2020
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Subject Area
- Technology & Engineering, Language Arts & Disciplines, Social Science
- Publication Name
- Media, Telecommunications, and Business Strategy
- Publisher
- Routledge
- Item Length
- 9 in
- Subject
- Communication Studies, Media Studies, Telecommunications
- Item Width
- 6 in
- Number of Pages
- 320 Pages
Media, Telecommunications and Business Strategy by Richard A. Gershon (English)
About this product
Product Identifiers
Publisher
Routledge
ISBN-10
0367249022
ISBN-13
9780367249021
eBay Product ID (ePID)
10050072163
Product Key Features
Number of Pages
320 Pages
Publication Name
Media, Telecommunications, and Business Strategy
Language
English
Publication Year
2020
Subject
Communication Studies, Media Studies, Telecommunications
Type
Textbook
Subject Area
Technology & Engineering, Language Arts & Disciplines, Social Science
Format
Hardcover
Dimensions
Item Length
9 in
Item Width
6 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
LCCN
2020-009545
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
384.068
Table Of Content
Part 1: The Media and Telecommunications Industry Structure 1. Media and Telecommunications Economics: Principles of Market Structure, Business Conduct, Supply and Pricing 2. Broadcast Television 3. Cable Television 4. Over-the-Top video Streaming Services 5. Telephony and the Economics of Information Delivery 6. Cellular Telephone, Satellite and Wireless Communication 7. Digital Lifestyle: Electronic Commerce and Social Media 8. Transnational Media and Telecommunications Part 2: Media Management and Telecommunications 9. Media Management and Telecommunications: Principles of Management Theory and Applications 10. Media Management and Strategic Planning 11. Innovation and Technology Management 12. Media, Telecommunications and Financial Management Ron Rizzuto, Mike Wirth 13. Media and Telecommunications Marketing Heidi Hennink-Kaminski 14. Leadership and Change Management Rod Rightmire, Richard A. Gershon
Synopsis
As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries by exploring the effects of digitalization in media and information technology. With today’s dynamic and rapidly evolving communication environment, media managers need to have a clear understanding of the different delivery platforms as well as critical management and planning strategies going forward.Advancements in new media and communication technology coupled with a rapidly changing global economy promise a new set of hybrid-media companies that will allow for the full integration of information and entertainment services and give new meaning to the term programming . This book provides a detailed look at seven key sectors of the media and telecommunications field as well as ongoing changes within the industry. The new edition includes updated research throughout including material on major business and technology changes as well as the importance of digital lifestyle reflected in E-commerce and developments in Over-the-Top Video streaming services. Special attention is given to such areas as strategic planning, innovation, marketing, finance and leadership. Perfect for courses in media management and media industries, as well as professional managers, this book serves as an important reference guide during this transitional time., As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries by exploring the effects of digitalization in media and information technology. With today’s dynamic and rapidly evolving communication environment, media managers need to have a clear understanding of the different delivery platforms as well as critical management and planning strategies going forward. Advancements in new media and communication technology coupled with a rapidly changing global economy promise a new set of hybrid-media companies that will allow for the full integration of information and entertainment services and give new meaning to the term programming . This book provides a detailed look at seven key sectors of the media and telecommunications field as well as ongoing changes within the industry. The new edition includes updated research throughout including material on major business and technology changes as well as the importance of digital lifestyle reflected in E-commerce and developments in Over-the-Top Video-streaming services. Special attention is given to such areas as strategic planning, innovation, marketing, finance and leadership. Perfect for courses in media management and media industries, as well as professional managers, this book serves as an important reference guide during this transitional time.
LC Classification Number
HE7661.G47 2020
Price : 298.47
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